The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them
Wall Street Journal Bestseller and #1 Amazon Sales Book!
...available NOW at Amazon.com!
- Don't spill your candy in the lobby.
- Money DOES grow on trees.
- People buy in spite of the hard sell, not because of it.
- Work smart, not hard.
Until now, these unique rules (and 45 more) were given out only to Sandler® clients in training and private coaching. After three decades of proven success, the secrets are out in The Sandler Rules. And when salespeople know the rules, they get results.
Early in his sales career, David Sandler observed that some salespeople work hard and struggle for every deal, while others consistently, and almost effortlessly, uncover new opportunities and close sales. Why is it, he wondered, that two salespeople selling the same product in the same market can have such different results?
Are great salespeople born with a special gift--perhaps the right personality? Were they better educated? Did they have more experience? Were they just lucky to find themselves in the right places at the right times with the right people? No, they simply understood human relationships.
Using Eric Berne's Transactional Analysis, Sandler devised a selling system and distilled forty-nine unforgettable rules that are frank, sometimes fun, and always easy to put to use. Sandler Training® CEO David Mattson, coauthor of Five Minutes with VITO, delivers this fresh and often funny guidebook, filled with real-world tactics for successful prospecting, qualifying, deal-making, closing, and referral generation.
Click here to order your copy!
Click here to listen to the author.
Click here to read a chapter.
Click here to read endorsements.
I wanted to take a moment to express my appreciation for the transformational change that has happened to me, my family, and my company over the past few years as a result of your coaching and partnering with the 6 Controls sales team. The Sandler Sales system open a whole new world for me. A world I was desperately seeking but could only be visited through the break through causing, pain extrapolating approach that is the signature of Sandler. It is true to change the world you must first change yourself. Sandler showed me and my team the step by step process to self improvement and sales mastery. The mental toughness training combined with the technical 'Reverse Selling' systems helped us to level a lethal blow to our competition and made us trusted advisors in the eyes or our new and prospective clients. Sandler has been the best investment I have ever made in my business and in myself. My employees think I am a hero because of you.
Jeff R. Wilcox President And CEO 6 Controls Management, LLC